Cursos Gratuitos de Micro-Credenciais para Estudantes ou Profissionais de Marketing
Micro-credential in Digital Responsability
Digital Responsibility is an advanced course designed for marketing professionals and students who want to strengthen the digital and sustainability-related skills required in today's marketing environment, focusing on cybersecurity, data protection, copyright, and licensing as essential foundations for building trustworthy, ethical, and legally compliant digital marketing practices.
Circular Marketing and Responsible Innovation
Circular Marketing and Responsible Innovation�is a micro-credential for professionals who want to lead the sustainability transition with confidence, integrity, and real strategic tools. From greenwashing prevention to circular business models, this course equips you with the knowledge and frameworks the marketing profession needs right now.�
Micro-credential in Leadership & Advocacy
Leadership and Advocacy is an advanced microcredential designed for marketing professionals and higher education students who want to strengthen the sustainability, leadership, and collaboration skills required in today�s marketing environment, focusing on sustainable innovation, responsible advocacy, ethical decision-making, stakeholder engagement, and external collaboration as essential foundations for developing credible, responsible, and future-oriented marketing practices.
Micro-credential in Sustainable Intelligence
Sustainable Intelligence invites learners to reflect on how marketing can contribute to more credible, ethical and future-oriented business practices. In a context where consumers, regulations and markets increasingly demand transparency, professionals need to understand sustainability not only as a message, but as a strategic responsibility. This means analysing business impact, using verified evidence, communicating responsibly, interpreting market signals critically and building trust with conscious and empowered consumers.
Micro-credential in Ethical and Inclusive Communication
Ethical and Inclusive Communication is an advanced course designed for marketing professionals and higher education students who want to strengthen the ethical, sustainability, and stakeholder-oriented competencies required in today's communication landscape. The course focuses on data privacy, diversity and inclusion, consumer advocacy, sustainability communication, and integrated ethical engagement as essential foundations for building transparent, responsible, and trustworthy marketing and communication strategies that create value for businesses, society, and the environment.
Micro-credential in Sustainability and Accountability
Sustainability and accountability are becoming essential principles for responsible marketing. Organisations are expected to move beyond environmental messages and demonstrate real, measurable and ethical action. This approach connects responsible consumption, environmental protection, transparent communication, standards, CSR and long-term trust with consumers and stakeholders.
